PR consultant | Social tech | PhD researcher at Cambridge

I have ten years of experience in public relations and social marketing for NGOs, celebrities and media industry. I also support the development of social technology platforms and social media campaigns. I am currently conducting a PhD at University of Cambridge’s Sociology department.  

PhD research: social norms on the Internet
My research examines online social norms, online social capital and the societal implications of the use of public services online. My research aims to support the following:

• Better understanding of online social interactions.
• Improving virtual assistants and social bots.
• Improving regulation of online social environments.


Read more about my PhD here.

 

Articles

  • If Siri or Alexa were real people, would you invite them to your dinner party?

    If Siri or Alexa were real people, would you invite them to your dinner party?

    Original post here: https://www.re-work.co/blog/if-siri-and-alexa-were-real-people-would-you-invite-them-to-your-dinner-party As part of our ‘Summer Learning Series’, we’ve chosen to feature this guest post from Richard Dent, PhD Candidate at Cambridge University, focusing on AI Assistants and their place in our homes and society more generally. RE•WORK encourages emerging talent in the field to join the global summits, and …Read More »
  • Evidence for the UK Government’s Mental Health and Employers Independent Review Team

    Evidence for the UK Government’s Mental Health and Employers Independent Review Team

    This is evidence was written and submitted to help inform the UK Government’s research into upcoming mental health policy. 1. Advising employers about the mental health continuum. A study by Schomeris et al. (2017) found that employers might stigmatise mental health sufferers partly due to a lack of knowledge about …Read More »
  • Improbable’s new virtual worlds will need new social boundaries to thrive. Can pro-social AI offer a solution?

    Improbable’s new virtual worlds will need new social boundaries to thrive. Can pro-social AI offer a solution?

    Part of my PhD research has exposed a need for effective moderation in social environments online. This article explores how one company called Improbable could benefit from pro-social AI’s to help moderate the huge multiplayer world’s they are creating. Improbable’s second round of funding gives them the opportunity to break …Read More »
  • A tyranny of algorithms

    A tyranny of algorithms

    Originally published on University of Cambridge Sociology website: https://www.smhr.sociology.cam.ac.uk/blog/RwSMHandsDent Who regulates the algorithms that influence our experience online? That is the question Joss Hands, a lecturer at Anglia Ruskin University conducting research into media and critical theory, asked the Researching (with) Social Media reading group in November 2014. Algorithms analyse …Read More »
  • The campaign to help Jimmy Thoronka shows the internet’s power for good

    The campaign to help Jimmy Thoronka shows the internet’s power for good

    Originally printed in The Guardian on 10th March, 2015: https://www.theguardian.com/commentisfree/2015/mar/10/campaign-jimmy-thoronka-internet-power-good Last Friday afternoon I was writing my PhD first year report. I was on a deadline and still had a chapter to write. I’m researching how social networks and crowdsourcing can help people in poverty and crisis. I took a …Read More »